Where to Buy Jen's Biscuits Online, and Which of the 17 to Start With

By Emily Patrikakos, Brand Executive at The Gourmet Pantry.

You can buy the full Jen's Biscuits range online at The Gourmet Pantry: all 17 varieties on one page, posted anywhere in Australia. Sixteen of them are $9.95 a pack and the seventeenth is a $14.95 limited edition. Order before 12pm on a weekday and it is dispatched that day. Shipping is free once an order passes $100.

Where to buy Jen's Biscuits online

Finding one Jen's biscuit is easy. Finding the particular one you grew up on, in the week you want it, is the part people write to us about. The Jen's Biscuits range sits on a single page here, all 17 lines together, so a mixed order takes one trip through the checkout rather than five.

The flat price is what makes that easy to plan. Every traditional pack is $9.95, so six of one costs exactly what six different ones cost, and there is no reason to buy the same biscuit twice. The only exception is the Dubai style pistachio melting moments, a 320g limited edition at $14.95.

One number worth knowing before you fill a cart: ten packs come to $99.50, which lands 50 cents short of the $100 free shipping threshold. Most people close that gap with a jar of jam or a bag of coffee rather than an eleventh packet of biscuits. There is no minimum order either way.

Orders leave our warehouse in Corio, just outside Geelong, the same day when they are placed before 12pm on a weekday. That is dispatch, not arrival. How long the parcel then takes depends on where it is going, so build in a few days for anything crossing the country.

Who Jen's is, and what $9.95 actually buys

Jen's works from original family recipes handed down through generations, and the line-up reads exactly like that. Melting moments. Jam drops. Anzacs. Gingernuts. Shortbread. It is the biscuit tin of an Australian childhood, sold in a plain bag rather than a decorated box, which is most of the reason the price sits where it does. Nothing was spent on the packaging, so all of it went into the biscuit.

What the range leaves out tells you as much as what is in it. No salted caramel reinvention, no protein biscuit, no seasonal limited run of the Anzac. A brand chasing trends would have quietly dropped the jam rosette a decade ago. Jen's kept it, which is why people who grew up on these recognise the pack on sight and buy it without reading the back.

The one place Jen's does move is the occasional limited edition, and the current one is a real departure: pistachio cream between two buttery halves, enrobed in milk chocolate and dusted with crushed pistachios. It is the only line that is not $9.95, and the only one we would tell you to buy now rather than later, because when a limited edition sells through it does not come back.

How the range breaks down

Three families, then the party lot. The cream-filled biscuits are the melting moments and the Viennese whirls, and they are what most people mean when they say Jen's. The oat and spice half, Anzacs, ginger oat, choc oat and gingernuts, is less sweet and the better match for coffee. The tea tray classics are the jam drops, the jam rosettes and the shortbread. Then the four built for a crowd: freckle face, rainbow smarties, choc chip, and macadamia and white chocolate. None of them are subtle. That is the job.

Several of the traditional lines sit in our snacking range as well as the biscuit aisle, which is a fair description of how they get eaten. If you cannot choose, the Deluxe Mix settles it, and it and the traditional melting moments are the two that move fastest for us: one removes the decision, the other is the biscuit people already had in mind.

Match the family to the moment and the range mostly shops itself. Cream-filled with tea, oat and spice with coffee, jam and shortbread on a tray for people who came to sit down. The party four are for rooms with children in them, or offices, which often amounts to the same thing.

Every Jen's variety, what it is and what it costs

Every pack below is 300g and $9.95 unless the row says otherwise, which makes this an unusually easy range to shop. Pick on flavour, not on maths.

A bag is not a tin. Once a pack is open, clip it shut or tip the lot into a jar, because a folded-over plastic bag is why the last four biscuits taste of the cupboard. Do not mix crisp and chewy in one jar either: the Anzacs hand their moisture to the shortbread and you get two mediocre biscuits instead of one of each.

Which pack to buy for what

New to the brand. Start with the Traditional Melting Moments and one other. The melting moment is the benchmark, and the second pack tells you whether you lean sweet or spiced.

Morning tea at work. Two packs, not one, and make them opposites. The Freckle Face goes first every time, and the Ginger Oat gives everyone who does not want sugar at 10am somewhere to go.

Posting a parcel interstate. The oat lines travel best. Anzac Biscuits and Gingernut Cookies arrive in better shape than a chocolate coated biscuit does after a day in a hot van in February. Pack them upright, because a satchel gets sorted on its edge and whatever sits at the bottom wears the rest.

A small gift on its own. A $9.95 bag is a good thing to receive and a thin thing to hand over. Buy three or four across the range so it reads as a selection, or make the limited edition the gift. If the container is the point, that is a different shelf: our biscuit tins are where the keepable packaging lives, and no Jen's line comes in one.

Ordering, posting and Christmas timing

Biscuits are the classic late addition to a Christmas order, which is why they are worth buying early. From late November the whole site moves quickly and the biscuit shelf is not exempt. Australia Post confirms its Christmas dates in October, and mid December is the practical limit for anything travelling any distance. Limited editions are the one thing not to leave at all, because they sell through and then they are finished.

If what you want to send is a whole gift rather than a box of biscuits, our Christmas hampers do that job instead, hand packed by our team in Corio. For the wider category view, which brands make what and why the tin matters, there is our guide to Australian biscuits and biscuit tins.

Questions we get about Jen's Biscuits

Where can I buy Jen's biscuits?

Online, the full range sits on one page at The Gourmet Pantry: all 17 varieties, 16 of them $9.95 a pack and almost all 300g, posted Australia wide from our warehouse in Corio outside Geelong. Orders placed before 12pm on a weekday are dispatched that day, shipping is free over $100, and Jen's can go in the same order as anything else on the site.

Who makes Jen's Traditional Biscuits?

Jen's is a biscuit brand working from original family recipes handed down through generations, which is where the old fashioned line-up comes from: melting moments, jam drops, Anzacs, gingernuts and shortbread rather than anything fashionable. We range all 17 of its current lines, including the limited editions while they last.

Are Jen's melting moments made in Australia?

Jen's is an Australian brand, and one of the Australian names we point people to in our own biscuit guide. Country of origin is printed on the back of every packaged food sold here, so the pack itself is the last word on where a given variety was made: the traditional, chocolate and raspberry melting moments, and the limited edition alongside them.

What is in the Jen's Deluxe Mix?

An assortment of the traditional biscuits rather than a single variety, in the same 300g pack at the same $9.95, so the mix costs nothing extra. The pack lists the current selection. It is the fallback for a household with four opinions, and the safest thing to send to someone whose taste you do not know.

Start with the Traditional Melting Moments and the Deluxe Mix, then work outward from whichever one empties first. The whole line-up is on the Jen's Biscuits range page, with the rest of our biscuit range alongside it and free Australia wide shipping over $100.