Luxury Liquorice and Chocolate. The finest liquorice in the world. Indulge or buy as the perfect gift for any occasion. Lakrids by Bülow is made with fresh liquorice root with no artificial colours, flavours or preservatives. Find the Lakrids by Bülow range in our hampers, including the Gluten Free Gourmet Hamper. The world’s finest liquorice by Lakrids by Bulow makes the perfect gift for special occasions. Lovingly created, this Danish Confectionery is the embodiment of luxury. From its delicious flavours to its stunning packaging – Lakrids by Bulow is the perfect gift. Born into a family of entrepreneurial spirits, Johan Bülow always knew, that he wanted to create something special. He threw his passion and attention into liquorice – a Scandinavian favourite that he felt was underappreciated and deserved to be taken seriously. He put in the hours and learned the craft the hard way, and by 2007 he was ready to cook, roll and cut his very first product.
THE DESIRE TO CREATE SOMETHING SPECIAL
Born into a family of entrepreneurial spirits, Johan Bülow always knew, that he wanted to create something special. He threw his passion and attention into liquorice – a Scandinavian favorite that he felt was underappreciated and deserved to be taken seriously. He put in the hours and learned the craft the hard way, and by 2007 he was ready to cook, roll and cut his very first product.
THE FIRST PRODUCT COMES TO LIFE
On 07.07.07 the first Lakrids by Johan Bülow shop opened in Svaneke. The idea was to cook the liquorice in the shop, making sure that you could smell it in a radius of 100 meters. It worked. Everything was sold out within two hours. The last customer even bought the sample bowl on the counter.
THE FIRST FACTORY
in 2008 Johan bought a liquorice machine and installed it in his newly rented factory in Taastrup, scaling production, to meet demand. This is where liquorice NO.1, NO.2, NO.3 and NO.4 were born.
CHOC COATED LIQUORICE
IN 2009 together with production manager Tage, Johan developed the idea to coat the liquorice with chocolate. They were told that it couldn’t be done, but the popular product A soon saw the light of day.
A DECADE OF LAKRIDS
We might have celebrated our 10 year anniversary, but we are just getting started. Our vision is to spread the love for liquorice around the globe. Not only the sweet kind, not only the salty one, but the whole spectrum of flavours that can be achieved when using liquorice as a spice.
We make the world love liquorice.
OUR NEW JARS ARE RECYCLED AND RECYCLABLE
Our new jar is made from 100% recycled plastic. We will remove the metal from the seal of the packaging. The lid is made of virgin plastic, but we are working hard on finding a more sustainable solution for this part of the packaging. Once you have enjoyed your liquorice and the jar is empty, we encourage you to help us protect the planet by placing it in the container for plastic waste – allowing it to have a new life.
RESPONSIBLE GIFT PACKAGING
We are constantly working on reducing the amount of packaging and the impact of the materials we use. Our gift solutions are made from 70% recycled cardboard. The empty carton packages should be disposed of in a responsible manner and the carton should be separated from the plastic tray.
FREQUENTLY ASKED QUESTIONS
Is LAKRIDS BY BÜLOW 100% sustainable?
No, we're not 100% sustainable yet. We are constantly working on improving and reducing our environmental impact. Among other things, our first step is making our jars from 100% sustainable plastic and use recycled cardboard for our giftboxes.
What are the jars made of?
Our new jar is made from 100% recycled plastic (R-PET) and we will remove the metal from the sealing of the jar. The lid is made of virgin plastic, but we are working hard on finding a more sustainable solution for this part of the packaging.
What does sustainable luxury mean?
Sustainable luxury means that we strive to create a luxurious, high quality product experience that meets the desire of our present customers, without compromising the ability for future generations to meet their own needs.
How to recycle?
The empty jars and carton packages should be disposed of in a responsible manner and the carton should be separated from the plastic tray.